How to create a brand that speaks to your personality and your business
Crafting a brand that truly connects is more than just choosing a logo or color palette—it’s about building a brand personality that people remember and trust. In today’s fast-moving digital world, your audience isn’t just buying a product or service, they’re looking for an emotional connection. That’s where Street Designed’s approach to branding comes in: helping creators, entrepreneurs, and businesses express their identity with authenticity and creativity.
A strong brand personality works like a bridge between you and your audience. It reflects your values, your voice, and your story in a way that feels human. When done right, it not only attracts attention but also keeps people coming back because they feel aligned with what you stand for.
Think about the brands you love most. Chances are, it isn’t just their product—it’s the way they speak, the way they present themselves, and the consistency of their message. Your brand should achieve the same. With clear personality traits and an intentional design strategy, you can craft a brand that connects and inspires loyalty.
Add a Human Component to Your Brand:
We spend a lot of time on the internet. We use it for shopping, entertainment, communication, work, and pretty much everything else. When you’re creating a brand that resonates with your personality, keep in mind that adding a human touch is crucial.
Consumers don’t want to feel like they’re communicating with robots. If someone is willing to spend their hard-earned dough on your website, make them feel welcomed and appreciated. Branding your personality will allow customers to remember who you are and form genuine relationships with your brand. We recognize people whose characters stand out, and brands are no different.
How to Find Your Brand Personality:
Not sure exactly how you want to show off your killer personality and stellar customer service? Most brand personalities can fit into five broad categories.
Competence
Reliable, prosperous, intelligent, and successful. People are drawn to you because they believe you can get the job done.
Ruggedness
Outdoorsy, masculine, rugged, and robust. Brands like this make people feel empowered and remind them of nature.
Sophistication
High-class, glamorous, charming, and feminine. These brands are good-looking, polished, and make their customers feel classy and elegant.
Excitement
Trendy, daring, fresh, free-spirit, and imaginative, up-to-date. These are the brands that push the limit - in a good way! They’re great at building hype and excitement in their audience.
Sincerity
Small-town, wholesome, genuine, honest, warm, and family-oriented. Customers love brands like this because they are credible and dependable. These brands always keep promises and work hard to meet expectations.
Consistency is Key:
Do you have a better idea of how you want to display your brand to the public? Now, it’s time to stick with it. To create a brand that upholds your standards, it’s essential to keep things consistent. If you had a friend who was sweet one day and sour the next, you probably wouldn’t want to spend too much time with them. The same rule applies to branding. Your audience needs to know that they can rely on your brand. Let your customers know they can always rely on your brand.
One of the best ways to make your audience feel connected to your brand is to use consistent writing throughout your website. If your thing is being funny, crack a joke. Or, if your best asset is your knowledge about what you do, let your audience know they can count on your opinion.
Build a Website:
Now you know how to show your future customers who you are, what you’re all about, and how you plan to help them - it’s time to actually reach them. A functional, easy-to-use website is the best way to interact with consumers. Web browsers don’t want to be overwhelmed with buttons, bombarded with useless content, and frustrated by slow loading times.
