FIVE | How to create a brand that speaks to your personality and your business
Brands are kind of like people.
We gravitate towards those who seem friendly and approachable and steer clear of the ones that seem untrustworthy. The most successful brands are the ones that can make an emotional impact and convey a positive message to its customers.
You’re probably wondering how. How do brands deliver an exceptional experience? How do they determine what the positive experience is?
The answer: Brand personality.
Your brand should convey your personality, business, and shape the public’s perception of your company. Below is the down-low on everything you need to know to show off your unique personality when it comes to your brand.
Add a Human Component to Your Brand:
We spend a lot of time on the internet. We use it for shopping, entertainment, communication, work, and pretty much everything else. When you’re creating a brand that resonates with your personality, keep in mind that adding a human touch is crucial.
Consumers don’t want to feel like they’re communicating with robots. If someone is willing to spend their hard-earned dough on your website, make them feel welcomed and appreciated. Branding your personality will allow customers to remember who you are and form genuine relationships with your brand. We recognize people whose characters stand out, and brands are no different.
How to Find Your Brand Personality:
Not sure exactly how you want to show off your killer personality and stellar customer service? Most brand personalities can fit into five broad categories.
Competence
Reliable, prosperous, intelligent, and successful. People are drawn to you because they believe you can get the job done.
Ruggedness
Outdoorsy, masculine, rugged, and robust. Brands like this make people feel empowered and remind them of nature.
Sophistication
High-class, glamorous, charming, and feminine. These brands are good-looking, polished, and make their customers feel classy and elegant.
Excitement
Trendy, daring, fresh, free-spirit, and imaginative, up-to-date. These are the brands that push the limit - in a good way! They’re great at building hype and excitement in their audience.
Sincerity
Small-town, wholesome, genuine, honest, warm, and family-oriented. Customers love brands like this because they are credible and dependable. These brands always keep promises and work hard to meet expectations.
Consistency is Key:
Do you have a better idea of how you want to display your brand to the public? Now, it’s time to stick with it. To create a brand that upholds your standards, it’s essential to keep things consistent. If you had a friend who was sweet one day and sour the next, you probably wouldn’t want to spend too much time with them. The same rule applies to branding. Your audience needs to know that they can rely on your brand. Let your customers know they can always rely on your brand.
One of the best ways to make your audience feel connected to your brand is to use consistent writing throughout your website. If your thing is being funny, crack a joke. Or, if your best asset is your knowledge about what you do, let your audience know they can count on your opinion.
Build a Website:
Now you know how to show your future customers who you are, what you’re all about, and how you plan to help them - it’s time to actually reach them. A functional, easy-to-use website is the best way to interact with consumers. Web browsers don’t want to be overwhelmed with buttons, bombarded with useless content, and frustrated by slow loading times.
But what if you’re not the most tech-savvy? Here at Street Designed, we can help! We create beautiful, user-friendly Squarespace sites, no matter your niche. Squarespace websites can be customized to showcase your site’s personality, style, and brand.
We want to see your brand reach its full potential. Street Designed is a female-owned web design agency specializing in helping startups and entrepreneurs create their digital footprint.
Starting a brand can be intimidating. There are so many things to choose from, decisions to make, and people to impress. When it comes to creating your brand, stick to your guns. Do what you love, what you think is best, and work hard to give your audience a worthwhile experience.
