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Branding 101 Part 2: How to rebrand successfully
Rebranding is not always about complete reinvention — often it’s about making considered updates to resonate with your evolving audience. Explore four benefits of rebranding and how to approach the process effectively, with case studies from Airbnb, Tropicana, and more.
The why, where and how of packaging design mockups
A packaging mockup is a digital representation of your product design that helps you catch issues before print. In this guide you’ll discover why mockups matter, how to get them, and how to use them to validate your design decisions.
7 attention-grabbing packaging designs, from super simple to subtle and sophisticated
Packaging design plays a critical role in shaping brand perception. Whether minimal and bold or layered and sophisticated, well-designed packaging not only protects a product but also communicates values, guides buying decisions, and creates memorable user experiences. In this article, explore seven real-world examples and what makes them effective.
Impact, excitement and emotional connection — the power of packaging for your brand
Packaging is more than protection — it’s an extension of your brand. Thoughtful design can spark excitement, reinforce brand messaging, and build lasting emotional connections with customers.
Fonts and typefaces — the do's and don'ts for getting it right
You’ll only need two to three fonts — max. Use consistent typefaces across all your touchpoints, adjust kerning carefully, and build a clear typographic hierarchy to guide viewers through your content.
Branding 101: what is branding and why is it so important for your growing business?
Branding is not just a logo — it encompasses your name, visual identity, tone of voice, and every touchpoint your audience interacts with. Learn how consistent branding can help growing businesses stand out, foster trust, and stay aligned over time.
VBL: Unlocking the power of visual brand language
Visual Brand Language (VBL): Understanding your brand’s visual language is critical for consistency and emotional resonance. In this guide from Street Designed, learn how to define your core palette, typography, iconography, and imagery — and apply them across packaging, stationery, promotional goods, and digital touchpoints to strengthen recognition and brand equity.