TWO | 5 reasons why Squarespace is the perfect choice for creative entrepreneurs

7 Sept

If you’re new to entrepreneurialism, or gearing up to launch a new business venture, chances are, you’re going to need a website.

And if that’s the case, you’re in the right place… because, today, we want to share with you why creative entrepreneurs need to be taking Squarespace a little more seriously.

Whilst you are probably familiar with the platform, you might not think it’s the best fit for you — especially if you value your creativity and freedom.

But you couldn’t be more wrong!

And here’s five reasons why…

1. Squarespace gets what you’re about

We get it. You’re a creative. You don’t just want any old website that ‘does the job’ — you want something that reflects your personality, your mission, your values, your brand and ultimately, something that tells your story.

And guess what?

Squarespace gets that, too.

Whilst you might think you need to start from scratch to create something that stands out from the crowd, that just isn’t the case anymore.

In fact, with Squarespace, your options are limitless. There are thousands of beautiful templates to choose from, all of which can be fully customised. There’s really no limit on what your website can look like and do.

So, don’t feel ‘boxed in’ (excuse the pun!) when you think of Squarespace — it’s the most flexible website builder on the market, and it’s ideal for creatives looking to seriously make their mark.

2. Squarespace sites are fully responsive

It might seem like a given, but a responsive website is an absolute must.

You want your site to run smoothly, to load quickly, to connect up to the right page, to work on every channel and to, actually — you know — do its job.

And although you’d like to think that most website providers tick these pretty standard boxes, that isn’t always the case. In fact, more often than not, ‘drag and drop’ web builders can lead to some pretty disappointing results.

That’s why, here at StreetDesigned, we build our websites exclusively with Squarespace. Its designs are fully responsive, work on both mobile and desktop, rarely glitch and site speed is almost always on point.

We don’t want to risk losing business to a slow and laggy site, and nor should you. Set yourself up with Squarespace, and you might find your visitors stick around a little longer, as a result.

3. It’s easy to use (without the sacrifice!)

As we’ve just touched on, many website builders can be slow, restricted in design, glitchy and terrible for SEO.

Thankfully, though, that’s not the case with Squarespace.

Whilst the platform is easy to use, you won’t have to sacrifice the quality and capability of your site in return.

And even if you’d rather outsource the website design process itself (which would be sensible, if you’re not a designer by trade) — the maintenance and management of a Squarespace website couldn’t be easier.

Thanks to the platform’s intuitive interface, even someone entirely new to running a website could quickly pick up how to add new pages, upload blog entries, add new images and update the site.

All it takes is a few clicks here and there, and your ‘web management’ for the day is done and dusted.

So, if you’re feeling a little intimidated by the thought of running your own website — don’t be! Squarespace will make your life a whole lot easier and you won’t have to miss out on anything in return.

4. Squarespace is great for SEO

As an entrepreneur, exposure is everything — and that means that your website needs to be optimised for search engines.

Want a chance of being found online? Your SEO has got to be up to scratch.

But SEO can be tricky, extremely tricky, in fact. There’s a lot of boxes to tick, and a whole lot to remember. And even then, success isn’t guaranteed.

That’s why Squarespace’s built-in SEO tools are a cut above the rest. They’ll help you optimise your site with automatic tagging, clean URLs, page descriptions, built-in meta tags, keyword analysis and much more.

If you’re looking to fast-track your SEO efforts, Squarespace is the place to be.

5. And finally, Squarespace can grow with your business

When you invest in a website, you want it to stick with you for a fair amount of time. After all, if you’re a digital nomad travelling the world, your website IS your business. It’s your brand, your shopfront and your office.

That’s why it’s crucial that you build a website that’s truly flexible, and can grow with your business, as it scales.

And that’s what we love most about Squarespace — it’s ability to evolve.

Want to add an e-commerce store to your blog? No problem!

Or a ‘members only’ section for your biggest followers? Easy!

The truth is, Squarespace is an all-in-one platform that will meet your needs, no matter what stage your business is at.

Right from buying your domain name, to setting up your web hosting, and launching new features, as you grow, Squarespace ticks every box.

So, think ahead when it’s time to build your website.

Do you want a site only for now or one that’s fit for the future? We know what we’d be choosing!

For us, when it comes to building websites, Squarespace is number one, and these are just five of the reasons why.

Let us know if we’ve managed to convince you, too, and get in touch if you’d like to know more about how our passion for Squarespace could help to transform your business today.